Privacy policy

Privacy Policy

Last updated: 30 January 2026

Burly Singapore (Glo Brands Pte Ltd) (“we”, “us”, or “our”) operates this website and online store (the “Services”) to provide customers with access to our products, content, tools, and related services. Burly Singapore is powered by Shopify, which enables us to deliver the Services.

This Privacy Policy describes how we collect, use, disclose, and otherwise process personal data when you visit, use, or interact with our Services, including when you browse our website, add items to your cart, initiate checkout, make a purchase, communicate with us, or otherwise engage with us.

This Privacy Policy is intended to comply primarily with the Personal Data Protection Act 2012 of Singapore (“PDPA”).

By accessing or using any part of the Services, you acknowledge that you have been notified of, and consent to, the collection, use, and disclosure of your personal data in accordance with this Privacy Policy, including through deemed consent by conduct as permitted under the PDPA.

Personal Data We Collect

When we use the term “personal data”, we refer to information that identifies, relates to, or can reasonably be associated with an individual. We may collect and process the following categories of personal data, depending on how you interact with the Services:

  • Contact details such as your name, email address, phone number, billing address, and shipping address

  • Account information such as login details, preferences, and settings

  • Transaction information such as products viewed, items added to cart, checkout activity, purchases, returns, exchanges, and order history

  • Payment information, which is processed securely by third-party payment processors (we do not store full payment card details)

  • Communications including enquiries, emails, messages, and customer support interactions

  • Device and technical information such as IP address, browser type, device identifiers, operating system, and network information

  • Usage and interaction data including pages viewed, links clicked, time spent on pages, referral sources, and actions taken on the website

How We Collect Personal Data

We collect personal data from the following sources:

  • Directly from you, such as when you create an account, place an order, subscribe to emails, contact customer support, or otherwise provide information to us

  • Automatically through the Services, including through cookies, pixels, tags, web beacons, and similar technologies when you browse or interact with our website

  • From service providers and partners, including Shopify, payment processors, analytics providers, advertising platforms, and fulfilment partners

  • From third parties, where permitted by law and consistent with this Privacy Policy

Cookies, Pixels, and Similar Technologies

We use cookies, pixels, and similar technologies to operate, secure, analyse, and improve our Services, and for marketing and advertising purposes. These technologies may collect information such as your IP address, device identifiers, browser information, pages viewed, items viewed or added to cart, checkout activity, completed purchases, and interactions with advertisements or emails.

We use these technologies for purposes including:

  • Website functionality and performance

  • Analytics and measurement

  • Fraud prevention and security

  • Marketing, advertising, and remarketing

We do not operate a separate cookie consent banner or pop-up. By continuing to access or use the Services, you are deemed to have consented to our use of cookies and similar technologies as described in this Privacy Policy, in accordance with the PDPA. You may manage or disable cookies through your browser settings, although doing so may affect the functionality of the Services.

How We Use Your Personal Data

We may use personal data for the following purposes:

Providing and Improving the Services

  • Processing orders, payments, returns, and exchanges

  • Creating and managing customer accounts

  • Delivering products and arranging shipping

  • Providing customer support and responding to enquiries

  • Personalising your shopping experience and recommending products

  • Improving website performance, features, and usability

Marketing, Advertising, and Remarketing

  • Sending transactional and service-related communications

  • Sending marketing and promotional communications where permitted

  • Sending abandoned cart and abandoned checkout reminder emails when you add items to your cart or initiate checkout but do not complete a purchase

  • Displaying advertisements on our website and on third-party platforms

  • Showing targeted and remarketing advertisements based on your interactions with our Services, including pages visited, items viewed, items added to cart, checkout activity, and past purchases

We may display advertisements on Meta platforms (such as Facebook and Instagram) and Google platforms (such as Google Search, YouTube, Google Display Network, and related services) using cookies, pixels, hashed identifiers (such as email addresses), and similar technologies.

Security and Legal Purposes

  • Detecting, preventing, and investigating fraud or misuse

  • Securing accounts, payments, and transactions

  • Complying with applicable laws and legal obligations

  • Enforcing our terms and policies

Disclosure of Personal Data

We may disclose personal data to third parties for legitimate business purposes, including:

  • Service providers such as Shopify, payment processors, IT providers, analytics providers, cloud storage providers, fulfilment and logistics partners

  • Advertising and marketing partners, including Meta and Google, for analytics, advertising, remarketing, audience creation, and campaign measurement

  • Affiliates or related entities within our corporate group

  • Legal or regulatory authorities, where required by law or to protect our rights

We do not sell personal data. Any sharing of personal data is conducted solely for legitimate business purposes as described in this Privacy Policy.

Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal data to provide and improve the Services. Information submitted through the Services may be transferred to and processed by Shopify and its service providers, which may be located outside Singapore.

To learn more about how Shopify processes personal data, please refer to the Shopify Privacy Policy at https://privacy.shopify.com.

International Transfers

Your personal data may be transferred to, stored, and processed outside Singapore. Where such transfers occur, we take reasonable steps to ensure that your personal data receives a level of protection comparable to that required under the PDPA.

Retention of Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Subject to applicable law, you may have the right to:

  • Request access to personal data we hold about you

  • Request correction of inaccurate personal data

  • Withdraw consent or opt out of marketing communications

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails. Transactional and service-related communications may still be sent where necessary.

Data Protection Officer

In accordance with the PDPA, Burly Singapore has appointed a Data Protection Officer (DPO).

If you have any questions, concerns, or requests regarding our handling of personal data or this Privacy Policy, please contact our DPO at:

Email: support@goburly.com

Contact Us

For general enquiries, customer support, or privacy-related matters, you may contact us via email at:

Email: support@goburly.com

Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.